Negotiation is a sequence of events, not an incident. Negotiation exists in all of our lives, in a thousand different ways every day. Almost all negotiations have some element of win-win. Successful negotiations depend on finding that "win-win" even if it looks like a "win-lose" situation. What will each side be willing to sacrifice and receive in order to reach an agreement?

Negotiation training is your guide to the success of this all-important skill. Understanding the negotiating process and techniques while developing your skills will be a critical component of your real estate career.